about the mission

We're Kat and Ajay - a dynamic duo on a mission to offer unique pieces, with colorful & mindful designs, that are free of gender, inclusive and sustainable. Perhaps that's a lot to digest, so let's break it down.

colorful & mindful designs

We like to stand out from the crowd. If you like mismatched socks, funky patterns and maximalist designs you're in the right place. We believe color breathes life into fashion and design, which is why we're on a mission to bring you the full spectrum, no holds barred.

But there's more to design than a pretty patten. The fit is just as important! We like to be comfortable and have our clothes move with us, not restrict us. That's why we've opted for a relaxed fit, streetwear style signature fit. We've designed the shirt to look and feel great buttoned up or be worn open as a breezy top layer. We've added some hidden extra buttons in the chest area for those of you who suffer from the dreaded boob-gap. These are optional buttons that create a tighter close to prevent the gaping on curvier chests. They're entirely optional and have no impact on the fit when not in use, giving you total freedom. We made sure the chest pocket was oversized so you can carry all your favorite items around with ease and room to spare. And of course we made sure the sleeves were long enough to give them a signature double roll, if that's your thing. Otherwise, leave them down for the ultimate relaxed fit. 

genderless clothing

You might be familiar with the terms unisex, gender free, genderless, or perhaps androgynous... while each term means something a bit different, overall, the goal is to remove the gender binary from the clothing we design. there's no men's or women's section here - just clothing for bodies. 

inclusive fashion

Promoting body positivity, self-acceptance, and individuality is in our bones. We're offering sizes XS - 3X and make a keen effort to hire and work with under-represented groups including people of colour (POCs), persons living with disabilities, and members of the LGBTQIA2S+ community. we're advocating for equal representation and diversity in media and marketing campaigns, challenging the traditional beauty standards. The goal is to celebrate and embrace the unique identities and experiences of individuals, fostering a more inclusive and equitable fashion industry and customer experience.

sustainable fashion

We know very well there is no planet-b. As nature & outdoor enthusiast we care deeply for the planet and all it has to offer. That's why it was important we build a brand around some core principles like using up-cycled materials (giving new life to wasted fabrics) and reducing waste in every step of the process. Even our hang-tags are reusable pouches! 

how did we get here?

It all started when we, as two frustrated friends, couldn't find the clothing we were dreaming of. We wanted colorful patterns, statement pieces. No matter where we looked, all the shirts we found were either too fitted, too bland, or were made to sustain one wash. We wanted unique, slow fashion pieces at affordable prices. 

So one night we're hanging out, having a drink, and ranting about how difficult it is to find these funky, bright, eye-catching patterns that are affordable and sustainable. We agreed that of what we could find, it always seemed like we were settling for the same old options. That's when the thought began to emerge....was it possible – could we set out to design the product of our dreams?

With our shared love for color, fashion and design, we dove headfirst into crafting our signature shirt that breaks all the standards. We've curated a small collection of high quality up-cycled materials and obsessively fine-tuned every detail to ensure our shirts look as dreamy as they feel. Comfort, check. Style, double-check. Our goal? To create statement pieces that makes you feel like the vibrant, amazing human you are.

But it doesn't end there. We're not just about cool threads; we're also committed to doing our part for the planet. We care deeply about sustainability and ethical practices, which is why we choose eco-friendly materials and work with responsible manufacturers. Fashion shouldn't cost the earth, right?

So, here's our invite to you: jump in and help us shake up the fashion world together. Say hello to a kaleidoscope of colors that celebrates you and your unique self. Let's create a community that challenges fashion norms and embraces individuality with open arms.

Thanks for being here, friends.

- Kat & Ajay xo